Allu Arjun yet again proves his strong hold in Kerala. His latest film Badrinath has done exceptional business in its first weekend. It has collected a theatrical share of Rs. 67 lakh in Kerala in just three days. This is on par with any big Malayalam star’s film.
There were two other straight Malayalam films released along with Badrinath, but the combined collections of both the films in first three days isn’t even half of Allu Arjun’s movie. However, Badrinath is not carrying good report in Kerala.
Despite losing its grip from fourth day, Badrinath will still recover its distribution and promotion costs (1.20 crore) in first ten days. Hence, Badrinath proved a commercial hit in Kerala. But the Telugu version will have to do very good business for at least four weeks to breakeven says the trade, which seems unlikely at the moment.
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